Revenue CATALYST
When sales, marketing, and product teams aren't fully aligned, we eliminate the silos and create a unified growth engine that consistently delivers predictable revenue.
For companies experiencing disconnects between sales projections and delivery, inconsistent messaging across touchpoints, or struggling to identify their most profitable market segments.
Typical Engagement: 2-4 months
Is Your Company Experiencing:
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Sales deals stalling because the product doesn't quite deliver what was promised?
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Marketing generating leads that sales says aren't qualified?
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Confusion in the market about what your company actually does best?
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Difficulty predicting which deals will close and when?
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Customer feedback that doesn't make its way back to product development?
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Uncertainty about which market segments truly value your solution?
Key Outcomes You Can Expect:
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Unified messaging and positioning across all customer touchpoints
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Clear identification and prioritization of your most profitable market segments
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Improved sales and marketing alignment with streamlined handoff processes
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Comprehensive sales enablement resources that accelerate deal velocity
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Systematic win-loss analysis framework to continuously improve conversion
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Reduced friction in your sales pipeline with measurable improvement in close rates
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Integrated metrics dashboard that provides visibility across the revenue function
Tailored Deliverables May Include:
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Revenue Function Alignment Assessment (document)
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Unified Messaging Architecture (framework document)
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Target Market Prioritization Matrix (spreadsheet model)
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Ideal Customer Profile Playbook (document)
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Sales Enablement Toolkit (customized resources)
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Objection Handling Guide (document)
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Win-Loss Analysis Framework (template and process document)
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Pipeline Friction Analysis (visual map)
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Sales Process Optimization Roadmap (timeline)
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Revenue Metrics Dashboard (template)
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Marketing-to-Sales Handoff Process (workflow document)
Our Engagement Framework
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Discovery: We begin with a focused diagnostic to understand your current situation, challenges, and objectives
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Alignment: We collaborate with your leadership to prioritize opportunities and develop an action plan
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Execution: We work alongside your team to implement solutions and deliver measurable outcomes
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Transfer: We ensure your team has the capabilities and frameworks to sustain momentum
THE FOUNDATION GROWTH APPROACH
Our Catalyst Series of engagements is designed to energize your existing business foundations and accelerate your growth trajectory.
Each engagement:
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Respects What You've Built: We don't start from scratch but instead leverage and enhance your existing strengths
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Delivers Immediate Value: Each engagement produces tangible deliverables and actionable insights
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Breaks Down Silos: We work across functional boundaries where the greatest opportunities often exist
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Transfers Knowledge: We ensure your team gains capabilities that extend beyond our engagement
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Maintains Flexibility: Our approach adapts to your evolving needs and priorities
Contact Foundation Growth Advisors today to identify which Catalyst will accelerate your company's next growth phase.